Boss-babe articles are proof of just how fast the year is swishing past. We hope you guys are getting inspired to go out and make the world your oyster. Meet Easter, our boss-babe of this month.
Easter is a self-sufficient, hardworking young lady. She is an enterprising risk taker who grabs new opportunities, and a trans-sectional feminist that calls out all forms of oppression against different disenfranchised groups. She is the founder of Eastnat Foods Limited. Ladies and gentlemen, here’s Easter in her own words.
How old were you when you started your first job?
I was 18 fresh out of high school waiting two years to join campus. I applied for an untrained Chemistry and Biology Teacher position at Ogongo Primary School. I enjoyed teaching and I would do it again if given a chance.
You are our boss babe of the month; tell us about your company?
Eastnat limited is a company that was born out of serendipity. Its growth has been made possible by our do it or do it attitude. I took advantage of a light bulb moment two years ago and we are here today. Eastnat deals in the processing, packaging and distribution of whole and healthy food products in the most natural ways possible. We believe that in order for humans to achieve a state of utmost health, we have to consume food in natural and organic forms. Our products include Natural honey, natural smooth and crunchy peanut butter, shea butter, cocoa butter and the most recently introduced rosemary-infused honey.
How do you run your business effectively from harvest, production to sales and distribution?
We source nuts and honey from farmers in Western Kenya and Rift valley regions. The raw materials go through lab tests to ensure the required quality. Production includes a series of operations from sorting and selecting to processing and packaging with the aid of the appropriate equipment.
What are the challenges you have had to deal with in your business?
The most recent challenge is political uncertainty that has destabilized the market. Due to uncertainty, suppliers are apprehensive, prices of raw materials have escalated due to artificial shortage. Consumers have cut on spending as well. Other challenges include scarcity of raw materials that affects the prices of our products, power outages that interfere with the production process, and high cost of transport. However we are continuously finding solutions to these challenges.
What is the biggest challenge for women in leadership?
Male chauvinism is the biggest challenge. Women are often required to give into quid-pro-quo kind of relations in order to be recognized. Traditional roles of women, which are most definitely patriarchal ideals, render women always exhausted. Inability to function at optimum levels inhibits women from realizing their goals.
There have been great milestones in the journey towards liberation but we still have a long way to go, we are still unequally yoked. We have been socialized to believe that there are boundaries we should not go beyond lest we lose our femininity. A paradigm shift in our mind-set, backed by the goodwill of men who deliberately chose not to continue to unfairly benefit from the privilege brought about by patriarchy is therefore needed for us to realize that our dreams, aspirations, achievements, needs, wants and failures do not define our femininity but simply makes us humans.
Which 2 women inspire you and why?
My grandma. She’s the smartest woman I know. Despite only going as far as primary school she is smart and very calculative. She is enterprising and self-sufficient. For instance, she grows her own sunflowers and peanuts and makes sunflower oil and peanut butter among other things.
My late mom is also an inspiration to me. I did not have her around long enough but those who knew her say she did everything with so much passion. Passion is required to be successful in anything.
What is the best and worst decision you have ever made?
Best decision: Starting Eastnat Limited
Worst decision: yet to make decisions that I regret
What would you tell the entrepreneurs out there looking to venture in value added food production?
One can never go wrong with food. Position your product well in the market. Also, every industry has its own set of challenges hence one should have a problem-solving mindset.
What would you tell your 20-year-old self?
Go the gym and workout.
How’s a day in Easter’s life like?
I wake up at 5am, breastfeed my baby for 30 minutes then leave for the gym till 7 a.m after which I get back home to a hungry 5 month old. Once the baby is well fed, I consolidate the day’s orders that come in through social media and email. We then create a delivery plan for the day. I do my stock taking every morning and evening to ensure that my physical stock always reconciles with my book records. I take 40 minutes to respond to customer enquiries and feedback. Our company is always in constant real time communication with customers.
What makes you jump out of bed in the morning?
The desire to realize my dreams. I believe that the earlier you are out of bed, the sooner your dreams will come true.
How do you achieve a work-life balance?
Since I run a start-up, it’s very easy to be absorbed in work and forget everything else. I constantly remind myself that at any given time, I should be doing the most important thing. Some times the most important thing is putting work aside to have some me time I take naps or work out.
I love hiking. I’d love to hike all of the world’s mountains and ranges.
Beauty secrets you swear by?
I eat healthy, drink enough water, workout regularly and get enough sleep.
If we asked 3 people that know you to describe you in 3 words what would they say?
Strong, independent, hardworking
As you can see, you do not need a magnaminous factory to venture into food production. Start where you are and grow organically. Read about our other boss babes:
Thank you for stopping by.
Love & Light,